{"id":1024,"date":"2022-10-17T10:30:05","date_gmt":"2022-10-17T08:30:05","guid":{"rendered":"https:\/\/ekonomickespravy.sk\/?p=1024"},"modified":"2025-06-29T07:33:11","modified_gmt":"2025-06-29T05:33:11","slug":"potrebujete-v-time-produktivnych-ludi-ktori-pre-pracu-viac-zahoria-kupte-im-obrazy","status":"publish","type":"post","link":"https:\/\/ekonomickespravy.sk\/?p=1024","title":{"rendered":"Potrebujete v t\u00edme produkt\u00edvnych \u013eud\u00ed, ktor\u00ed pre pr\u00e1cu viac zahoria? K\u00fapte im obrazy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Na pracovnom prostred\u00ed z\u00e1le\u017e\u00ed, to nie je novinka. Pre\u010do ale okrem pekn\u00e9ho n\u00e1bytku investova\u0165 aj do obrazov a s\u00f4ch? M\u00e1me 5 argumentov, ktor\u00e9 v\u00e1s pre umenie presved\u010dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iva B\u00edzov\u00e1, zakladate\u013eka a CEO kreat\u00edvnej agent\u00fary Loosers, sa umen\u00edm obklopuje nielen v pr\u00e1ci, ale od roku 2016 tie\u017e buduje, spolu so svojimi priate\u013emi Helenou \u0160\u00eddovou, Pavlom Bure\u0161om a Jakubom Keslom, zbierku \u010desk\u00e9ho umenia Koojon. Iva B\u00edzov\u00e1 je podnikate\u013ekou a zberate\u013ekou, ktor\u00e1 tvrd\u00ed: Stret\u00e1vanie sa s umelcami a osobn\u00e9 v\u00e4zby s nimi s\u00fa pre m\u0148a k\u013e\u00fa\u010dov\u00e9. Chcem pozna\u0165 autora osobne, vn\u00edma\u0165 jeho charakter, energiu, talent. Neviem, \u010di je to be\u017en\u00e9 aj medzi in\u00fdmi zberate\u013emi, preto\u017ee viem, \u017ee s\u00fa tu zbierky, ktor\u00e9 len kumuluj\u00fa diela za \u00fa\u010delom ich \u010fal\u0161ieho spe\u0148a\u017eenia, ja ale rada rob\u00edm veci inak. Chcem budova\u0165 nielen v\u00fdnimo\u010dn\u00fa zbierku, ale aj skvel\u00e9 vz\u0165ahy s umelcami.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sochy a obrazy ako \u00fa\u010dinn\u00fd \u201eicebraker\u201c<br>Umenie teda rozv\u00edja vz\u0165ahy, to ale z\u010faleka nie je v\u0161etko. Z ciest po zahrani\u010dn\u00fdch organiz\u00e1ci\u00e1ch, v r\u00e1mci neziskov\u00e9ho medzin\u00e1rodn\u00e9ho projektu, mi utkvela v hlave jedna \u0161v\u00e9dska kancel\u00e1ria napchat\u00e1 umen\u00edm. S\u00fa\u010dasn\u00e1 plastika, pri ktorej sa na\u0161a v\u00fdprava zastavila, posl\u00fa\u017eila ako skvel\u00fd \u201eicerbraker\u201c a rozpr\u00fadila viac neform\u00e1lnu debatu s hostite\u013emi u\u017e pred t\u00fdm, ne\u017e pri\u0161li na rad napl\u00e1novan\u00e9 pracovn\u00e9 t\u00e9my a ofici\u00e1lne rokovania. Tie\u017e je to jedno z m\u00e1la pracovn\u00fdch prostred\u00ed, ktor\u00e9 som si z tej cesty na dlh\u0161iu dobu detailnej\u0161ie zapam\u00e4tala.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Umenie tu v\u0161ak nep\u00f4sobilo len ako sp\u00f4sob, ako otvori\u0165 konverz\u00e1ciu s n\u00e1v\u0161tevn\u00edkmi, ale komunikovalo aj hodnoty organiz\u00e1cie, jej tv\u00e1r, ktor\u00fa chcela nastavova\u0165 navonok, smerom ku klientom a klientkam. Pod\u00e1vala t\u00fdm o sebe spr\u00e1vu, a to ako o organiz\u00e1cii kult\u00farne, kreat\u00edvne, inovat\u00edvne, otvoren\u00e9 a zvedav\u00e9.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Invest\u00edcia: urobi\u0165 si rados\u0165 aj zhodnoti\u0165 peniaze<br>V \u010dase obrovskej infl\u00e1cie je umenie ka\u017edop\u00e1dne jedn\u00fdm zo sp\u00f4sobov, ako inteligentne ulo\u017ei\u0165 vo\u013en\u00e9 peniaze, a pri dobrom v\u00fdbere umelkyne alebo umelca necha\u0165 investovan\u00e9 financie do bud\u00facnosti z\u00e1rove\u0148 zhodnoti\u0165. Kto umeniu nerozumie a m\u00e1 obavu, \u017ee nevyberie spr\u00e1vne, m\u00f4\u017ee sa dnes obr\u00e1ti\u0165 na cel\u00fd rad spolo\u010dnost\u00ed, ktor\u00e9 sa na n\u00e1kup umenia pre komer\u010dn\u00e9 a kancel\u00e1rske priestory \u0161pecializuj\u00fa a dok\u00e1\u017eu pom\u00f4c\u0165 aj s budovan\u00edm obsiahlej\u0161\u00edch firemn\u00fdch zbierok.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Jedna z nich, spolo\u010dnos\u0165 CumArte, sumarizuje hlavn\u00e9 pr\u00ednosy umenia v kancel\u00e1rii do nieko\u013ek\u00fdch bodov: Okrem toho, \u017ee umenie skvalit\u0148uje pracovn\u00e9 prostredie a je dlhodobou invest\u00edciou, m\u00e1 svoje miesto aj pri tvorbe korpor\u00e1tnej identity, podporuje firemn\u00fa marketingov\u00fa strat\u00e9giu a umo\u017e\u0148uje nadviaza\u0165 partnersk\u00e9 vz\u0165ahy medzi umen\u00edm a podnikan\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017enost\u00ed, ako dosta\u0165 umenie do kancel\u00e1rie, je aj st\u00e1vka na trval\u00e9 a origin\u00e1lne graffiti, ktor\u00e9 sa stane s\u00fa\u010das\u0165ou firemn\u00e9ho dizajnu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kto si nie je ist\u00fd, \u017ee n\u00e1kup umenia je naozaj jeho cesta, m\u00f4\u017ee za\u010da\u0165 najprv aj s pren\u00e1jmom umeleck\u00fdch diel alebo pon\u00faknu\u0165 svoje priestory na usporiadanie v\u00fdstavy. V\u00fdhodou je, \u017ee sa bud\u00fa umeleck\u00e9 diela po \u010dase v kancel\u00e1ri\u00e1ch meni\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tip pre opatrn\u00fdch: Pre t\u00fdch, ktor\u00ed sa chc\u00fa v umen\u00ed e\u0161te len za\u010da\u0165 trochu orientova\u0165 a s\u00fa z hlavn\u00e9ho mesta, je k dispoz\u00edcii Artot\u00e9ka Mestskej kni\u017enice v Prahe. Pon\u00faka na vypo\u017ei\u010danie za rozumn\u00e9 peniaze reprodukcie diel r\u00f4zne umeleck\u00e9 proveniencie a \u0161t\u00fdlov. V umen\u00ed sa tak d\u00e1 lep\u0161ie zorientova\u0165, vysk\u00fa\u0161a\u0165 si, ako ktor\u00e9 dielo v interi\u00e9ri na \u010dloveka p\u00f4sob\u00ed, a vycibri\u0165 si svoj vkus.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Umen\u00edm k v\u00e4\u010d\u0161ej produktivite<br>Ke\u010f sa firma rozhodne investova\u0165 do umenia a vystavi\u0165 ho v kancel\u00e1rskom interi\u00e9ri, mala by k rozhodovaniu prizva\u0165 aj svojich zamestnancov a zamestnancov. Obrazy alebo sochy na ne toti\u017e bud\u00fa p\u00f4sobi\u0165 a ovplyv\u0148ova\u0165, ako sa ukazuje, nielen ich em\u00f3cie a tak by nemali ma\u0165 na o\u010diach cel\u00fd de\u0148 dielo, ktor\u00e9 treba a priori roz\u010du\u013euje. Pred rokmi sa tejto t\u00e9me v\u00fdskumne venovali na univerzite v Exeteri, kde do\u0161li k z\u00e1veru, \u017ee pokia\u013e maj\u00fa zamestnankyne a zamestnanci mo\u017enos\u0165 ovplyvni\u0165 podobu svojho pracovn\u00e9ho prostredia, nielen \u017ee sa c\u00edtia v pr\u00e1ci \u0161\u0165astnej\u0161\u00ed, ale s\u00fa tie\u017e a\u017e o 32 % produkt\u00edvnej\u0161\u00ed a do pr\u00e1ce s\u00fa viac zapojenia.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Z \u010fal\u0161ieho porovnania, zameran\u00e9ho na \u013eud\u00ed pracuj\u00facich v hol\u00fdch a nevyzdoben\u00fdch priestoroch a na t\u00fdch, ktor\u00ed pracuj\u00fa medzi kvetinami a obrazmi, vyplynulo, \u017ee druh\u00ed, pracuj\u00faci vo vyzdoben\u00fdch priestoroch, s\u00fa o 17 % produkt\u00edvnej\u0161\u00ed ako prv\u00e1 skupina. To pr\u00edli\u0161 nenahr\u00e1va minimalistick\u00e9mu pr\u00edstupu, ktor\u00fd nab\u00e1da zbavi\u0165 sa v miestnosti ur\u010denej na pr\u00e1cu v\u0161etk\u00e9ho rozpty\u013euj\u00faceho. Rozpty\u013eova\u0165 sa umen\u00edm je pre produktivitu a pracovn\u00e9 nasadenie evidentne naopak pr\u00ednosn\u00e9.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>L\u00e1kadlo, ktor\u00e9 pritiahne \u013eud\u00ed sp\u00e4\u0165 do kancel\u00e1rie<br>Okrem toho sa, na z\u00e1klade \u010fal\u0161\u00edch \u0161t\u00fadi\u00ed a v\u00fdskumov, sp\u00e1ja umenie napr\u00edklad s celkovou podporou well-beingu, s redukciou stresu i hnevu, so zv\u00fd\u0161en\u00edm pracovnej energie, kreativity, a dokonca aj s podporou odvahy zdie\u013ea\u0165 v pr\u00e1ci svoje vlastn\u00e9 n\u00e1zory a spolupracova\u0165. Nezanedbate\u013en\u00fdm ved\u013eaj\u0161\u00edm efektom umenia v kancel\u00e1ri\u00e1ch je tie\u017e to, \u017ee pom\u00e1ha s orient\u00e1ciou v priestore (miestnosti treba pomenova\u0165 pod\u013ea umeleck\u00fdch diel, ktor\u00e9 s\u00fa v nich vystaven\u00e9). A umenie tie\u017e m\u00f4\u017ee by\u0165 sp\u00f4sobom a l\u00e1kadlom, ako \u013eud\u00ed z t\u00edmu ob\u010das pritiahnu\u0165 do kancel\u00e1rie v \u010dase, ke\u010f je \u010d\u00edm \u010falej roz\u0161\u00edrenej\u0161ia pr\u00e1ca na dia\u013eku.<\/li>\n\n\n\n<li>Ako da\u0165 najavo, \u017ee zamestn\u00e1vate\u013eovi na jeho \u013eu\u010foch z\u00e1le\u017e\u00ed<br>Emily May, interi\u00e9rov\u00e1 dizajn\u00e9rka a blogerka z Lond\u00fdna, sk\u00famala pr\u00ednosy umenia v pracovnom prostred\u00ed pri svojich \u0161t\u00fadi\u00e1ch vo svojej bakal\u00e1rskej pr\u00e1ci. Jedna z vec\u00ed, ktor\u00e9 vo svojom prieskume odhalila, je presved\u010denie pracovn\u00ed\u010dok a zamestnancov, \u017ee si ich zamestn\u00e1vate\u013e viac v\u00e1\u017ei, ak venuje starostlivos\u0165 pracovn\u00e9mu prostrediu a vybav\u00ed ho aj umen\u00edm. Do\u0161la tie\u017e k tomu, \u017ee ke\u010f je v kancel\u00e1ri\u00e1ch umenia, s\u00fa \u013eudia, ktor\u00ed v nich pracuj\u00fa, na svoje pracovn\u00e9 prostredie viac hrd\u00ed. Umenie v kancel\u00e1rii tak m\u00f4\u017ee vysiela\u0165 d\u00f4le\u017eit\u00fa spr\u00e1vu k t\u00edmu a sl\u00fa\u017ei\u0165 ako gesto, ktor\u00e9 ukazuje, \u017ee s\u00fa \u013eudia pre zamestn\u00e1vate\u013eov skuto\u010dne podstatn\u00ed.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<pre class=\"wp-block-preformatted\">TIP:  <a href=\"https:\/\/www.newsbyte.sk\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"follow external noopener noreferrer\" class=\"wpel-icon-right\"><u>Najnov\u0161ie spr\u00e1vy z regi\u00f3nov<\/u><span class=\"wpel-icon wpel-image wpel-icon-7\"><\/span><\/a> a \u010fal\u0161ie novinky n\u00e1jdete iba na: www.newsbyte.sk <\/pre>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Na pracovnom prostred\u00ed z\u00e1le\u017e\u00ed, to nie je novinka. Pre\u010do ale okrem pekn\u00e9ho n\u00e1bytku investova\u0165 aj do obrazov a s\u00f4ch? M\u00e1me 5 argumentov, ktor\u00e9 v\u00e1s pre umenie presved\u010dia. Iva B\u00edzov\u00e1, zakladate\u013eka a CEO kreat\u00edvnej agent\u00fary Loosers, sa umen\u00edm obklopuje nielen v pr\u00e1ci, ale od roku 2016 tie\u017e buduje, spolu so svojimi priate\u013emi Helenou \u0160\u00eddovou, Pavlom Bure\u0161om [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1024","post","type-post","status-publish","format-standard","has-post-thumbnail","category-investice"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=\/wp\/v2\/posts\/1024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1024"}],"version-history":[{"count":1,"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=\/wp\/v2\/posts\/1024\/revisions"}],"predecessor-version":[{"id":1280,"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=\/wp\/v2\/posts\/1024\/revisions\/1280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekonomickespravy.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}